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Our Story

Great Design

We believe in beautifully crafted pieces, considered design & details, soft-touch fabrics, and distinctive colours.

We always ensure an item is as functional as it is stylish.

Considered Details

Product quality matters above all else, from the garment construction as a whole to the little functional details that make a piece unique.

Body Mapping

We want you to move freely while feeling supported and comfortable. Our garments are designed to complement and enhance your strengths and abilities. Seams actively work with the body’s movement through motion. Flattering lines are followed to ensure you look and feel your best at all times.

Ventilation Zones

V-zones are based on the body’s natural heat contours and give breathability where it matters the most. We use a variety of methods to keep you cool and dry, from highly wicking microfibres in our seamless styles to strategically placed mesh panels in our workout line that don’t compromise your modesty.

360 Reflective

All garments designed for running feature front and back reflective elements, and are seamlessly integrated into the garment across zippers, panels or media loops.

Night time jog, anyone?

Thoughtful Pockets

We take a function-specific, minimalist approach to design - which means pockets exist only where necessary, always with a discreet, sleek design, and always with the precise dimensions of your key card, iPhone or energy gel in mind.

Strategic Zips

We’ve got zips in all the right places. No digging in while you move means no irritation.

No muffin waistband

Our 4” waistband flatters, supports, and stays up when you’re upside down or working out hard. Certified anti-muffin top.

Confident Colours

We believe activewear needs to transition across different contexts to work with busy modern lifestyles. Our colours are complementary, neutral bases with bolder highlights; they’re on-trend; and are as at home on the Tube as in the gym.

Flattering Cut

For both our men’s and women's line, cut and silhouette are critical to us. We choose tailored over tight, with flattering shapes, panels, support and seams, while still allowing you to move freely. These details make sure you look great before, during and post workout.

Dynamic PRINT

Digital techniques mean infinite print possibilities, a trend long established in fashion, and quickly emerging in activewear.

Designing in London, we’re spoilt for choice in world leading print studios to work with. Instead of bold and attention-grabbing prints, we source interesting, dynamic prints, and focus on the impact of print on silhouettes, and how it can flatter and transform the body.

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